We are very pleased to be working for La Grossa again, and even more this year as it celebrates its 10th anniversary. It’s been a decade since we proposed to Loteries de Catalunya that the image of La Grossa de...

During the first days of confinement we received an urgent request, to create and produce a tv commercial to increase the awareness among people to stay at home. Without any doubt, the most important campaign that we have had to...

Today Diari Ara, the Catalan newspaper, is launching its first positioning campaign and the newspaper itself covers it through this article by Àlex Gutiérrez and Alejandra Palés? Thank you everybody from the Ara team for your trust, and also to...

“Amor al mar” the Blanc Pescador campaign created by Vainilla has been the second classified in the 30th edition of the La Vanguardia awards. These awards reward the most creative and innovative advertisements of 2018. Thanks to Blanc Pescador for...

The leading program El Suplement de Catalunya Ràdio, headed by Ricard Ustrell, echoed the success of  “Els Insubstituïbles” campaign. Promoted by the Generalitat de Catalunya, the campaign aims to promote the consumption of milk, fruit and vegetables in schools. To...

Yesterday our colleagues from the TV show “Polònia” surprised us again. They made a parody of the campaign we’ve created and produced for the Government of Catalonia to promote milk consumption in schools. The campaign has the support of the...

This is the name of the new project by Vainilla. Armando Cacao is a brand experience agency that was conceived to provide a new service to our clients, creating temporary or permanent spaces where brands are connected with consumers through...

Two years ago we worded for the “Sant Jordi’s” campaign for the Barcelona City Council with the collaboration of Chamo San. We liked so much his drawings that two years later, for Christmas, we have made ourselves a little gift...

For another year we have had the pleasure to collaborate with Invest for Children in the image of their solidary anual event SOMOS UNO. As you know Invest for Children works to achieve a better life for people with intellectual...

Our friends from “Minoría Absoluta” have made a hilarious parody of this year’s commercial for the Grossa de Cap d’Any. Thank you for making us laugh so much. You are fantastic!

Today in the newspaper “Ara” Mònica Planas speaks about the campaign Grossa Cap d’Any 2015 in her “críticatv” section.” Bravo Vainilla!

Today we did a shoot with Eduard Punset, a wise and charming person. One of the best things about this job is that it sometimes gives you the opportunity to get to know incredible people. As Mr.Punset says, “It’s fantastic!”...

It’s been a real pleasure working with the Pasqual Maragall Foundation and Marc Márquez in creating the campaign against Alzheimer’s. We hope you like it, and above all, that you decide to cooperate #lamemoriaeselnostregrantresor

Yesterday we had the pleasure to present to President Pasqual Maragall, to Mrs. Diana Garrigosa and to Dr. Jordi Camí the campaign against Alzheimer’s for the Pasqual Maragall Foundation. Soon you’ll see it. Thanks to the Foundation, especially to Eva...

Yesterday, the El Corte Inglés race broke the world record for participation with 81,014 runners, beating Sydney’s Sun-Herald City race. Congratulations to Jordi Romañach and the entire El Corte Inglés communications team, and thank you for choosing us to run...

Picture by Cristina Calderer.

La Grossa crosses borders and here she is, breaking bread with Queen Elizabeth herself. That’s what happens when you’re famous, rich and caring — everyone wants to meet you. Good luck… and may God save La Grossa!

Do you know who she’s coming to visit? On Monday we released our first teaser. We hope it sparks your curiosity and gets a smile out of you. Meanwhile, God save the Queen!

Here you have the new spot for Blanc Pescador — remake of the very successful one we did almost 20 years ago. With this spot we recapture the essence and values of a singular brand. It is a pleasure for...

It has been an honour for us to create the San Jordi’s campaign for Barcelona and to leave our mark on what for many is the city’s most beautiful day of the year.

This past weekend sees the premiere of the spot for the Tricentenari Commemoration, a moving message calling upon the citizens of Catalunya to take part in various activities organised by the Generalitat de Catalunya. This is the first in a...

The success of “la Grossa” , the New Year lottery, is coming to TV3. Interview by Helena Garcia-Melero of Francesc Tarré, Founder and Creative Director of Vainilla, to find out how the advertising campaign for “la Grossa” was put together....

We’ve had the privilege of designing the logo of Park Güell and we did it often thinking on how Antoni Gaudí would have liked it. Also trying to respect the personality of his best work, you know, colour, nature, geometry....

Yesterday Artur Mas held a private reception with Grossa de Cap d’Any. The event, attended by photographers and TV crews, took place on the Pati dels Tarongers of the Generalitat Palace. Grossa is unstoppable. Foto: GenCat

Last Sunday, 72 hours after the official presentation of the new lottery “Grossa de Cap d’Any”, kiosks and newsstands woke up to a spectacular takeover from Grossa. La Vanguardia and El Periódico, in their Catalan and Spanish editions, El Punt...

Grossa de Cap d’Any, the new lottery of Catalonia, is already here, and at Vanilla we have been responsable of its presentation. We have created a campaign that wants to emphasize, especially, the Catalan way and solidarity of this drawing...

The agency looks “lived in”, which we love. It has that warmth you find in places with soul. We’ve only been around for two months, but a lot has happened already. We’ve met very interesting people, we’ve become reacquainted with...

Wonderful charitable work the one that Small Foundation and Invest for Children make. Small Foundation that works in helping the healing and well-being of children with cancer and Invest for Children which works to achieve a better life for people...

This is the door that leads to vanilla. Today, for the first time we look at it seated, from the inside, with everything connected and ready to start a new project. And as in all projects about to start, full...