Grossa de Cap d’Any, the new lottery of Catalonia, is already here, and at Vanilla we have been responsable of its presentation. We have created a campaign that wants to emphasize, especially, the Catalan way and solidarity of this drawing that has extraordinary prizes and that comes to compete with the traditionally “Gordo de Navidad “. Humor, irony and tradition for a different campaign. Rarely we have laughed so much creating and producing an advertising campaign. We hope that you like it and that you buy many tickets.