During the first days of confinement we received an urgent request, to create and produce a tv commercial to increase the awareness among people to stay at home. Without any doubt, the most important campaign that we have had to produce. Homemade in 48 hours and with very limited resources. Shoot with an iPhone, with connections via Skype, counting with the invaluable collaboration of doctors, the unconditional support of The Monday Project Company and the confidence of la Generalitat de Catalunya. It is not aesthetically powerful, it does not have an outstanding creativity, but it transmits in a very direct way what we needed to, people to stay at home #quedatacasa.
