Last Sunday, 72 hours after the official presentation of the new lottery “Grossa de Cap d’Any”, kiosks and newsstands woke up to a spectacular takeover from Grossa. La Vanguardia and El Periódico, in their Catalan and Spanish editions, El Punt Avui and Ara newspapers showed “false” covers with a picture of the Grossa lottery and an extensive interview with the new “auntie” of Catalonia. For the first time, four Catalan newspapers publish a proposal of this dimension. We would like to thank the client for believing in our idea from the start and for making it possible. It wasn’t easy.